Why iPhones catching market in Abu Dhabi, Dubai, uae…. An insight view by High Speed IT Network Services LLC. www.hispeedit.com
Buyers are upgrading their handsets more frequently nowadays. It is so easy nowadays and whatever one needs to do that is there in their palm. It is only one touch away.... a gentle touch or a slide away.... Cool!!!
What if it is more compact, sleek, weightless, bigscreen, have high megapixel camera, more GB storage space, very user friendly Operating system, Cool and exciting Apps... etc... etc... the list never ends....Perceived brand quality and perceived brand prestige are two main factors influencing consumer purchase of iPhone mobile phones all over the world.
Perceived quality is not a product’s actual quality, and that is an intangible, overall nonphysical feeling about a brand. As pointed out by High Speed IT Network Services LLC.'s (HSIT) Manager, perceived brand quality is a component of brand value, which leads consumer to choose a particular brand rather than any other competing brands. Perceived quality is important in determining consumer preferences towards global and local brand.
Smart phones are not new to us. Perhaps IBM’s Simon, created in 1992 was the first smartphone. It had address book, calendar, calculator, email and fax functions. Features like a two-color touch screen for dialing, typing and sending handwritten faxes made it awesome for those times. However it was still a communication device.
Apple however, completely redefined the utility value of phones and upgraded it to a life style product category.
"An iPod, a phone, an internet mobile communicator," This is how Jobs introduced iPhone in Jan 2007. They delivered something that customers did not expect of phone.
The iPhone is more of a phone, and the top tier Android phones, like the S4, are a phone/tablet fusion: “phablets”. The iPhone 5 is slimmer and fits the hand a bit better, but the extra screen size has important benefits.
Design changes in comparison to its predecessor included an aluminum-based body which was thinner and lighter than previous models, a taller screen with a nearly 16:9 aspect ratio, the Apple A6 system-on-chip, LTE support, and Lightning, a new compact dock connector which replaces the 30-pin design used by previous iPhone models.
iPhone 5:
GENERAL
|
GSM 850 / 900 / 1800 /
1900 - GSM A1428
|
|
CDMA 800 / 1900 / 2100
- CDMA A1429
|
||
HSDPA 850 / 900 / 1700
/ 1900 / 2100 - GSM A1428
|
||
CDMA2000 1xEV-DO -
CDMA A1429
|
||
LTE 700 MHz Class 17 /
1700 / 2100 - GSM A1428
LTE 850 / 1800 / 2100 - GSM A1429 |
||
LTE 700 / 850 / 1800 /
1900 / 2100 - CDMA A1429
|
||
Nano-SIM
|
||
BODY
|
123.8 x 58.6 x 7.6 mm
(4.87 x 2.31 x 0.30 in)
|
|
112 g (3.95 oz)
|
DISPLAY
|
LED-backlit IPS LCD, capacitive
touchscreen, 16M colors
|
|
640
x 1136 pixels, 4.0 inches (~326 ppi pixel density)
|
||
Yes
|
||
Corning Gorilla Glass,
oleophobic coating
|
SOUND
|
Vibration, proprietary
ringtones
|
|
Yes
|
||
Yes
|
MEMORY
|
No
|
|
16/32/64 GB storage, 1
GB RAM DDR2
|
DATA
|
Yes
|
|
Yes
|
||
DC-HSDPA, 42 Mbps;
HSDPA, 21 Mbps; HSUPA, 5.76 Mbps, LTE, 100 Mbps; EV-DO Rev. A, up to 3.1 Mbps
|
||
Wi-Fi 802.11 a/b/g/n,
dual-band, Wi-Fi hotspot
|
||
Yes, v4.0 with A2DP,
LE
|
||
Yes, v2.0
|
CAMERA
|
8 MP, 3264 x 2448
pixels, autofocus, LED flash, check quality
|
|
1/3.2'' sensor size,
1.4 µm pixel size, simultaneous HD video and image recording, touch focus,
geo-tagging, face detection, panorama, HDR photo
|
||
Yes, 1080p@30fps,
video stabilization, check quality
|
||
Yes, 1.2 MP,
720p@30fps, face detection, FaceTime over Wi-Fi or Cellular
|
FEATURES
|
iOS 6, upgradable to
iOS 7.1.1, planned upgrade to iOS 8
|
|
Apple A6
|
||
Dual-core 1.3 GHz
Swift (ARM v7-based)
|
||
PowerVR SGX 543MP3
(triple-core graphics)
|
||
Accelerometer, gyro,
proximity, compass
|
||
iMessage, SMS
(threaded view), MMS, Email, Push Email
|
||
HTML (Safari)
|
||
Yes, with A-GPS
support and GLONASS
|
||
Black/Slate,
White/Silver
|
||
- Active noise
cancellation with dedicated mic
- AirDrop file sharing - Siri natural language commands and dictation - iCloud cloud service - Twitter and Facebook integration - TV-out - Maps - iBooks PDF reader - Audio/video player/editor - Organizer - Document viewer - Image viewer/editor - Voice memo/dial/command - Predictive text input |
BATTERY
|
Non-removable Li-Po
1440 mAh battery (5.45 Wh)
|
|
Up to 225 h (2G) / Up
to 225 h (3G)
|
||
Up to 8 h (2G) / Up to
8 h (3G)
|
||
Up to 40 h
|
MISC
|
1.18 W/kg (head)
1.18 W/kg (body)
|
|
0.95 W/kg (head)
0.90 W/kg (body)
|
||
TESTS
|
||
While reception to the iPhone 5 has been generally positive, consumers and reviewers noted hardware issues, such as an unintended purple hue in photos taken, and the phone's coating being prone to chipping. Reception was also mixed over Apple's decision to switch to a different dock connector design, as the change affected iPhone 5's compatibility with accessories that were otherwise compatible with previous iterations of the line.
What a superior product the iPhone actually is. Android has developed fast, shown Apple that (screen) size matters, made the market competitive, and expanded it, particularly in Asia and at the low end, which is great. Apple has built and nurtured the advantages with which it launched the smartphone era: user experience, hardware design and performance, and its app and media ecosystem. It’s developed into a top-10 global consumer brand, and most important, it has a large set of loyal and affluent customers who pay up for phones and software, keeping its ecosystem on top.
We are early in the smartphone era. As long as Apple can stay significantly better and take care of its customers, it has a long way to run.
We are looking forward to iPhone 6 with a ~5” screen. It will bring together the strengths of iOS with the one Android phone feature we miss most.
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